Empowering micro-influencers with transparent pricing information and tools to build sustainable influencer careers.
Founded in 2024, MicroRate was born from a simple observation: micro-influencers were consistently undervaluing their work, while brands were unsure about fair compensation rates.
As former influencers and marketing professionals, we saw a significant information gap in the industry. Many talented creators with 10K-100K followers were accepting rates far below market value because they lacked access to transparent pricing data.
We created MicroRate to bridge this gap. Our calculator uses real-time data from hundreds of actual brand deals across different platforms, niches, and engagement levels to provide accurate rate estimates.
Bring transparency to influencer marketing pricing
Empower creators with data-driven insights
Promote fair compensation for quality content
Educate both creators and brands on market rates
Our algorithm is constantly updated with current market data from multiple sources:
We adjust our calculations quarterly to reflect market changes and ensure our estimates remain accurate for 2025 and beyond.
Founder & CEO
Former Instagram influencer with 150K+ followers
Head of Data
Ex-marketing agency data analyst
Content Director
Former brand partnership manager
Try our free calculator to get personalized rate estimates based on your specific metrics.
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