*{margin:0;padding:0;box-sizing:border-box}body{font-family:'Roboto',sans-serif;background-color:#f8f9fa;color:#343a40;line-height:1.6}a{text-decoration:none;color:inherit}ul{list-style:none}img{max-width:100%;height:auto}h1,h2,h3,h4,h5,h6{font-family:'Poppins',sans-serif;font-weight:700}h1{font-size:2.5rem}h2{font-size:2rem}h3{font-size:1.5rem}h4{font-size:1.25rem}p,li{font-size:1rem}@media (min-width:768px){h1{font-size:3rem}h2{font-size:2.25rem}h3{font-size:1.75rem}}.container{width:100%;max-width:1200px;margin:0 auto;padding:0 1.5rem}.navbar{background:linear-gradient(90deg,#6a11cb 0%,#2575fc 100%);color:white;padding:0.75rem 0;position:sticky;top:0;z-index:1000;box-shadow:0 5px 20px rgba(0,0,0,0.08)}.navbar .container{display:flex;justify-content:space-between;align-items:center}.logo{display:flex;align-items:center;gap:0.5rem;font-size:1.5rem;font-weight:700}.logo i{margin-right:0.25rem}.nav-links{display:flex;gap:1rem;align-items:center}.nav-link{display:flex;align-items:center;gap:0.375rem;padding:0.5rem 0.75rem;border-radius:0.5rem;transition:background-color 0.3s ease}.nav-link:hover{background-color:rgba(255,255,255,0.2)}.nav-link.active{background-color:rgba(255,255,255,0.3)}.calculator-btn{background-color:white;color:#6a11cb;font-weight:600}.nav-link i{font-size:0.875rem}.dropdown{position:relative}.dropdown-menu{position:absolute;top:100%;left:0;background:white;color:#343a40;border-radius:0.5rem;box-shadow:0 10px 25px rgba(0,0,0,0.1);padding:0.5rem 0;min-width:12rem;opacity:0;visibility:hidden;transform:translateY(-10px);transition:all 0.3s ease}.dropdown:hover .dropdown-menu,.dropdown:focus-within .dropdown-menu{opacity:1;visibility:visible;transform:translateY(0)}.dropdown-menu a{display:block;padding:0.5rem 1rem;font-size:0.875rem}.dropdown-menu a:hover{background-color:#f1f3f5}.dropdown-menu a.active{background-color:#e9ecef;font-weight:600}.mobile-menu-btn{background:transparent;border:none;color:white;font-size:1.5rem;cursor:pointer;display:none}.mobile-menu{display:none;flex-direction:column;gap:1rem;background:rgba(255,255,255,0.95);padding:1rem;box-shadow:0 10px 20px rgba(0,0,0,0.1);border-radius:0.5rem;margin-top:0.5rem}.mobile-menu a{display:flex;align-items:center;gap:0.5rem;padding:0.75rem 1rem;border-radius:0.5rem;color:#343a40}.mobile-menu a:hover{background-color:#e9ecef}.main-content{padding:2rem 0}.article-content{max-width:800px;margin:0 auto}.article-header{text-align:center;margin-bottom:2rem}.article-tags{display:flex;gap:1rem;justify-content:center;margin-bottom:1rem;flex-wrap:wrap}.tag{background-color:#06d6a0;color:white;padding:0.25rem 1rem;border-radius:999px;font-weight:700;font-size:0.875rem}.article-meta{display:flex;align-items:center;gap:0.25rem;color:#6c757d;font-size:0.875rem}.article-title{margin:0.5rem 0;color:#2d3436}.article-subtitle{color:#6c757d;margin-top:0.5rem}.featured-image{margin:1.5rem 0}.image-placeholder{background:linear-gradient(135deg,#667eea 0%,#764ba2 100%);height:300px;border-radius:1rem;display:flex;flex-direction:column;justify-content:center;align-items:center;color:white;font-size:1.5rem;font-weight:600}.image-placeholder i{font-size:3rem;margin-bottom:1rem}.impact-stats{background:linear-gradient(to right,#e6f7ee,#e6f0fa);padding:2rem;border-radius:1rem;margin:2rem 0;text-align:center}.stats-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:1.5rem;margin-top:1.5rem}.stat-card{background:white;padding:1.5rem;border-radius:0.75rem;box-shadow:0 5px 20px rgba(0,0,0,0.08)}.stat-value{font-size:2rem;font-weight:800;color:#6a11cb;margin-bottom:0.5rem}.stat-label{color:#495057}.toc-container{background-color:#f8f9fa;border-radius:1rem;padding:1.5rem;margin:2rem 0}.toc-title{font-size:1.25rem;margin-bottom:1rem}.toc-grid{display:grid;grid-template-columns:1fr;gap:1rem}@media (min-width:768px){.toc-grid{grid-template-columns:1fr 1fr}}.toc-list li{display:flex;align-items:flex-start;margin-bottom:0.5rem}.toc-list i{color:#06d6a0;margin-right:0.5rem;margin-top:0.25rem}.article-section{margin-bottom:2.5rem}.section-title{display:flex;align-items:center;gap:0.75rem;color:#2d3436;margin-bottom:1.5rem}.section-title i{color:#6a11cb}.section-card{background:white;border-radius:1rem;box-shadow:0 5px 20px rgba(0,0,0,0.08);padding:1.5rem}.subsection-title{color:#2d3436;margin-bottom:1rem}.formula-box{background:#e3f2fd;border-left:4px solid #2575fc;padding:1rem;margin:1rem 0;border-radius:0.5rem}.formula{font-family:monospace;font-size:1.125rem;font-weight:600}.table-container{overflow-x:auto;margin:1.5rem 0}.data-table{width:100%;border-collapse:collapse}.data-table th,.data-table td{padding:0.75rem 1rem;text-align:left;border-bottom:1px solid #dee2e6}.data-table th{background-color:#f1f3f5;font-weight:600}.platform-name{font-weight:600}.weight-high{color:#28a745;font-weight:600}.weight-very-high{color:#20c997;font-weight:600}.weight-medium-high{color:#17a2b8;font-weight:600}.benchmark-grid{display:grid;grid-template-columns:1fr;gap:1rem;margin-top:1.5rem}@media (min-width:768px){.benchmark-grid{grid-template-columns:1fr 1fr}}.benchmark-card{padding:1rem;border-radius:0.75rem}.benchmark-card:nth-child(1){background-color:#e6f7ee}.benchmark-card:nth-child(2){background-color:#fff8e6}.benchmark-list li{margin-bottom:0.5rem}.platform-grid{display:grid;grid-template-columns:1fr;gap:1.5rem}@media (min-width:992px){.platform-grid{grid-template-columns:repeat(3,1fr)}}.platform-card{background:white;border-radius:1rem;box-shadow:0 5px 20px rgba(0,0,0,0.08);padding:1.5rem}.platform-header{display:flex;align-items:center;gap:0.75rem;margin-bottom:1rem}.platform-icon{width:2.5rem;height:2.5rem;border-radius:0.5rem;display:flex;align-items:center;justify-content:center;font-size:1.25rem;color:white}.instagram{background-color:#e1306c}.tiktok{background-color:#000}.youtube{background-color:#ff0000}.priority-list li{margin-bottom:0.5rem;display:flex;gap:0.5rem;align-items:flex-start}.priority-list i{color:#06d6a0;margin-top:0.25rem}.pro-tip{background:#f8f9fa;border-left:3px solid #6a11cb;padding:1rem;margin-top:1rem;border-radius:0.5rem}.archetype-grid{display:grid;grid-template-columns:1fr;gap:1.5rem}@media (min-width:768px){.archetype-grid{grid-template-columns:1fr 1fr}}.archetype-column h4{margin-bottom:1rem}.archetype-list{display:flex;flex-direction:column;gap:1rem}.archetype-item{display:flex;gap:0.75rem}.archetype-icon{width:2rem;height:2rem;border-radius:50%;background:#e9ecef;display:flex;align-items:center;justify-content:center;font-weight:bold;color:#495057;flex-shrink:0}.case-study{background:linear-gradient(to right,#e6f0fa,#e6f7ee);padding:1.5rem;border-radius:1rem;margin-top:1.5rem}.case-list{padding-left:1.5rem;margin:1rem 0}.case-list li{margin-bottom:0.75rem}.case-result{font-weight:600;color:#28a745;margin-top:1rem}.timing-grid{display:grid;grid-template-columns:1fr;gap:1.5rem}@media (min-width:768px){.timing-grid{grid-template-columns:1fr 1fr}}.timing-card h3{margin-bottom:1rem}.timing-list{display:flex;flex-direction:column;gap:1rem}.timing-item h4{margin-bottom:0.5rem;font-weight:600}.frequency-box{background:#f8f9fa;padding:1rem;border-radius:0.75rem;margin-top:1rem}.frequency-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0.5rem;margin-top:0.75rem}.frequency-item{text-align:center;padding:0.75rem;background:white;border-radius:0.5rem}.frequency-value{font-size:1.25rem;font-weight:700;color:#6a11cb}.community-grid{display:grid;grid-template-columns:1fr;gap:1rem}@media (min-width:768px){.community-grid{grid-template-columns:repeat(3,1fr)}}.community-item{text-align:center;padding:1.5rem 1rem}.community-icon{width:3rem;height:3rem;background:#e9ecef;border-radius:50%;display:flex;align-items:center;justify-content:center;margin:0 auto 1rem;font-size:1.25rem;color:#495057}.flywheel{background:linear-gradient(to right,#e6f7ee,#e6f0fa);padding:1.5rem;border-radius:1rem;margin-top:1.5rem}.flywheel-content{display:flex;flex-direction:column;gap:1.5rem}@media (min-width:768px){.flywheel-content{flex-direction:row;align-items:center}}.flywheel-steps{flex:1}.steps-list{counter-reset:step-counter;padding-left:0}.steps-list li{counter-increment:step-counter;display:flex;gap:1rem;margin-bottom:1.5rem;align-items:start}.step-number{width:2rem;height:2rem;background:#6a11cb;color:white;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:bold;flex-shrink:0}.step-title{font-weight:600;margin:0}.step-desc{margin:0.25rem 0 0;color:#6c757d}.flywheel-stats{text-align:center}.flywheel-stats .stat-value{font-size:2rem}.analytics-grid{display:grid;grid-template-columns:1fr;gap:1.5rem}@media (min-width:768px){.analytics-grid{grid-template-columns:1fr 1fr}}.metrics-list{display:flex;flex-direction:column;gap:0.75rem}.metric-item{display:flex;justify-content:space-between;padding:0.5rem 0;border-bottom:1px solid #eee}.metric-value{font-weight:600;color:#6a11cb}.testing-list li{display:flex;gap:0.5rem;margin-bottom:0.75rem}.testing-list i{color:#6c757d;margin-top:0.25rem}.optimization-cycle{margin-top:1.5rem}.cycle-steps{display:flex;flex-wrap:wrap;justify-content:center;gap:1rem;margin-top:1rem}.cycle-step{text-align:center;flex:1;min-width:120px}.cycle-number{font-size:1.25rem;font-weight:700;color:#6a11cb;margin-bottom:0.5rem}.implementation .section-card{background:white;border-radius:1rem;box-shadow:0 5px 20px rgba(0,0,0,0.08);padding:1.5rem}.plan-grid{display:grid;grid-template-columns:1fr;gap:1rem}@media (min-width:768px){.plan-grid{grid-template-columns:repeat(4,1fr)}}.plan-week{text-align:center;padding:1rem;background:#f8f9fa;border-radius:0.75rem}.week-number{font-size:1.25rem;font-weight:700;color:#6a11cb;margin-bottom:0.5rem}.expected-outcomes{background:#e6f7ee;padding:1rem;border-radius:0.75rem;margin-top:1.5rem}.cta-section{background:linear-gradient(90deg,#6a11cb 0%,#06d6a0 100%);color:white;text-align:center;padding:3rem 1.5rem;border-radius:1.5rem;margin:3rem 0}.cta-section h3{font-size:1.75rem;margin-bottom:1rem}.cta-section p{opacity:0.9;max-width:600px;margin:0 auto 1.5rem}.cta-button{display:inline-flex;align-items:center;gap:0.5rem;background:white;color:#6a11cb;font-weight:700;padding:0.75rem 2rem;border-radius:999px;font-size:1.125rem;box-shadow:0 10px 25px rgba(0,0,0,0.15);transition:transform 0.3s ease,box-shadow 0.3s ease}.cta-button:hover{transform:translateY(-3px);box-shadow:0 15px 35px rgba(0,0,0,0.2)}.author-section{margin-top:3rem;padding-top:2rem;border-top:1px solid #dee2e6}.author-content{display:flex;flex-direction:column;gap:1rem;align-items:center}@media (min-width:768px){.author-content{flex-direction:row;gap:1.5rem}}.author-avatar{width:5rem;height:5rem;border-radius:50%;background:linear-gradient(to bottom right,#e6f0fa,#e6f7ee);display:flex;align-items:center;justify-content:center;font-size:2.5rem;color:#6a11cb}.author-info h4{margin-bottom:0.5rem}.author-link{color:#2575fc;text-decoration:underline}.author-link:hover{color:#6a11cb}.footer{background-color:#2d3436;color:white;padding-top:3rem}.footer-grid{display:grid;grid-template-columns:1fr;gap:2rem}@media (min-width:768px){.footer-grid{grid-template-columns:repeat(4,1fr)}}.footer-description{margin:0.75rem 0 1.5rem;opacity:0.8}.newsletter h4{margin-bottom:0.75rem}.newsletter-input{display:flex;gap:0.25rem}.newsletter-input input{flex:1;padding:0.5rem 1rem;border:none;border-radius:999px 0 0 999px;outline:none}.newsletter-input button{background:#6a11cb;color:white;border:none;width:2.5rem;border-radius:0 999px 999px 0;cursor:pointer}.footer-links li a{display:flex;align-items:center;gap:0.5rem;padding:0.375rem 0;color:#adb5bd;transition:color 0.2s}.footer-links li a:hover{color:white}.social-links{display:flex;gap:0.75rem;margin-top:1rem}.social-link{width:2.25rem;height:2.25rem;border-radius:50%;background:#495057;display:flex;align-items:center;justify-content:center;color:white;transition:background 0.3s}.social-link.twitter:hover{background:#1da1f2}.social-link.instagram:hover{background:#e1306c}.social-link.linkedin:hover{background:#0a66c2}.social-link.youtube:hover{background:#ff0000}.footer-bottom{text-align:center;padding:1.5rem 0;margin-top:2rem;border-top:1px solid #495057}.footer-note{max-width:800px;margin:0.5rem auto 0;opacity:0.6;font-size:0.875rem}.footer-features{display:flex;justify-content:center;gap:1.5rem;margin-top:1rem;flex-wrap:wrap}.feature{display:flex;align-items:center;gap:0.25rem;font-size:0.875rem;opacity:0.8}.back-to-top{position:fixed;bottom:1.5rem;right:1.5rem;width:3rem;height:3rem;background:#6a11cb;color:white;border:none;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:1.25rem;cursor:pointer;opacity:0;visibility:hidden;transform:translateY(20px);transition:all 0.3s ease;box-shadow:0 5px 15px rgba(0,0,0,0.2)}.back-to-top.show{opacity:1;visibility:visible;transform:translateY(0)}.back-to-top:hover{background:#5a0ea0}@media (max-width:767px){.mobile-menu-btn{display:block}.nav-links{display:none}.mobile-menu.active{display:flex}h1{font-size:2rem}.article-subtitle{font-size:0.95rem}.stats-grid,.platform-grid,.archetype-grid,.timing-grid,.community-grid,.analytics-grid,.plan-grid{grid-template-columns:1fr}}