*{margin:0;padding:0;box-sizing:border-box}body{font-family:'Roboto',sans-serif;background-color:#f8f9fa;color:#343a40;line-height:1.6}a{text-decoration:none;color:inherit}ul{list-style:none}img{max-width:100%;height:auto}h1,h2,h3,h4,h5,h6{font-family:'Poppins',sans-serif;font-weight:700}h1{font-size:2.5rem}h2{font-size:2rem}h3{font-size:1.5rem}h4{font-size:1.25rem}p,li{font-size:1rem}@media (min-width:768px){h1{font-size:3rem}h2{font-size:2.25rem}h3{font-size:1.75rem}}.container{width:100%;max-width:1200px;margin:0 auto;padding:0 1.5rem}.navbar{background:linear-gradient(90deg,#6a11cb 0%,#2575fc 100%);color:white;padding:0.75rem 0;position:sticky;top:0;z-index:50;box-shadow:0 15px 40px rgba(0,0,0,0.1)}.navbar .container{display:flex;justify-content:space-between;align-items:center;height:4rem}.logo{display:flex;align-items:center;gap:0.5rem;font-size:1.25rem;font-weight:700}.nav-links{display:none;align-items:center;gap:1.5rem}.nav-link{display:flex;align-items:center;gap:0.5rem;padding:0.5rem 0.75rem;border-radius:0.5rem;transition:all 0.3s ease}.nav-link:hover{background-color:rgba(255,255,255,0.2)}.calculator-btn{background-color:white;color:#6a11cb;font-weight:600;padding:0.5rem 1rem;border-radius:0.5rem}.calculator-btn:hover{box-shadow:0 20px 40px rgba(0,0,0,0.15)}.dropdown{position:relative}.dropdown-menu{position:absolute;top:100%;left:0;background:white;color:#343a40;border-radius:0.5rem;box-shadow:0 15px 40px rgba(0,0,0,0.1);padding:0.5rem 0;min-width:12rem;opacity:0;visibility:hidden;transform:translateY(-10px);transition:all 0.3s ease}.dropdown:hover .dropdown-menu,.dropdown:focus-within .dropdown-menu{opacity:1;visibility:visible;transform:translateY(0)}.dropdown-menu a{display:block;padding:0.5rem 1rem;font-size:0.875rem}.dropdown-menu a:hover{background-color:#f1f3f5}.mobile-menu-btn{background:transparent;border:none;color:white;font-size:1.5rem;cursor:pointer;display:block}@media (min-width:768px){.nav-links{display:flex}.mobile-menu-btn{display:none}.mobile-menu{display:none !important}}.mobile-menu{display:none;flex-direction:column;gap:0.75rem;padding:1rem 0;border-top:1px solid rgba(255,255,255,0.2)}.mobile-menu a{display:flex;align-items:center;gap:0.5rem;padding:0.75rem 1rem;border-radius:0.5rem}.mobile-menu a:hover{background-color:rgba(255,255,255,0.2)}.article-header{margin-bottom:2rem}.article-tags{display:flex;flex-wrap:wrap;gap:0.75rem;margin-bottom:1rem}.tag{background-color:#ec4899;color:white;padding:0.25rem 1rem;border-radius:999px;font-weight:bold;font-size:0.875rem}.article-meta{display:flex;align-items:center;gap:0.5rem;color:#6c757d;font-size:0.875rem}.article-title{font-size:2.5rem;font-weight:800;color:#212529;margin-bottom:1rem}@media (min-width:768px){.article-title{font-size:3rem}}.article-subtitle{font-size:1.25rem;color:#495057;margin-bottom:2rem}.featured-image{margin-bottom:2rem;border-radius:1rem;box-shadow:0 20px 40px rgba(0,0,0,0.15)}.reality-check{background:linear-gradient(to right,#fce7f3,#ffedd5);padding:2rem;border-radius:1rem;margin-bottom:3rem;border-left:4px solid #ec4899}.reality-check h3{font-size:1.75rem;margin-bottom:1rem}.calculator-section{background:white;padding:2rem;border-radius:1rem;box-shadow:0 5px 20px rgba(0,0,0,0.08);margin-bottom:3rem}.calculator-section h3{text-align:center;margin-bottom:1.5rem}.calculator-section p{text-align:center;color:#6c757d;margin-bottom:2rem}.calculator-grid{display:grid;grid-template-columns:1fr;gap:2rem}@media (min-width:768px){.calculator-grid{grid-template-columns:1fr 1fr}}.slider-container label{display:block;margin-bottom:0.5rem;font-weight:500;color:#495057}.slider{width:100%;height:0.5rem;-webkit-appearance:none;background:#e9ecef;border-radius:999px;outline:none}.slider::-webkit-slider-thumb{-webkit-appearance:none;width:1.25rem;height:1.25rem;border-radius:50%;background:#6a11cb;cursor:pointer}.slider-container .slider-labels{display:flex;justify-content:space-between;margin-top:0.5rem;font-size:0.75rem;color:#adb5bd}.follower-display{text-align:center;margin-top:0.5rem;font-weight:700;color:#6a11cb}.select-field{width:100%;padding:0.75rem;border:1px solid #dee2e6;border-radius:0.5rem;font-family:'Roboto',sans-serif}.select-field:focus{outline:none;border-color:#6a11cb;box-shadow:0 0 0 3px rgba(106,17,203,0.25)}.result-card{text-align:center;display:flex;flex-direction:column;justify-content:center;padding:1.5rem}.rate-display{font-size:3rem;font-weight:800;color:#6a11cb;margin-bottom:0.5rem}.format-stats{background:#f8f9fa;padding:1rem;border-radius:0.75rem;font-size:0.875rem}.format-stats h4{margin-bottom:0.75rem}.format-stats .stat-row{display:flex;justify-content:space-between;margin-bottom:0.5rem}.format-stats .stat-value{font-weight:600;color:#059669}.framework-grid{display:grid;grid-template-columns:1fr;gap:1.5rem;margin-bottom:3rem}@media (min-width:768px){.framework-grid{grid-template-columns:repeat(3,1fr)}}.framework-card{background:white;padding:1.5rem;border-radius:1rem;box-shadow:0 5px 20px rgba(0,0,0,0.08)}.framework-icon{width:3rem;height:3rem;background:#e6f0fa;border-radius:50%;display:flex;align-items:center;justify-content:center;margin-bottom:1rem}.framework-icon i{font-size:1.25rem;color:#2575fc}.framework-card:nth-child(1) .framework-icon{background-color:#dbeafe;color:#2563eb}.framework-card:nth-child(1) .framework-icon i{color:#2563eb}.framework-card:nth-child(2) .framework-icon{background-color:#dcfce7;color:#16a34a}.framework-card:nth-child(2) .framework-icon i{color:#16a34a}.framework-card:nth-child(3) .framework-icon{background-color:#ede9fe;color:#7c3aed}.framework-card:nth-child(3) .framework-icon i{color:#7c3aed}.table-container{overflow-x:auto;background:white;border-radius:1rem;box-shadow:0 5px 20px rgba(0,0,0,0.08);margin-bottom:3rem}table{width:100%;border-collapse:collapse}thead{background-color:#f1f3f5}th{text-align:left;padding:1rem;font-weight:600;color:#212529}td{padding:1rem;border-bottom:1px solid #eee}tr:last-child td{border-bottom:none}.tier-highlight{font-weight:600}.format-grid{display:grid;grid-template-columns:1fr;gap:2rem;margin-bottom:3rem}@media (min-width:768px){.format-grid{grid-template-columns:1fr 1fr}}.format-card{background:white;padding:1.5rem;border-radius:1rem;box-shadow:0 5px 20px rgba(0,0,0,0.08)}.format-header{display:flex;align-items:center;gap:1rem;margin-bottom:1rem}.format-icon{width:2.5rem;height:2.5rem;border-radius:0.5rem;display:flex;align-items:center;justify-content:center;font-size:1.25rem}.carousels .format-icon{background:#fce7f3;color:#ec4899}.reels .format-icon{background:#ede9fe;color:#7c3aed}.images .format-icon{background:#e6f0fa;color:#2575fc}.stories .format-icon{background:#fff8e6;color:#ea580c}.format-strategy{background:#f8f9fa;padding:1rem;border-radius:0.75rem;margin-top:1rem}.format-strategy ul{padding-left:1.25rem}.format-strategy li{margin-bottom:0.25rem}.playbook-card{background:white;padding:1.5rem;border-radius:1rem;box-shadow:0 5px 20px rgba(0,0,0,0.08);margin-bottom:3rem}.playbook-list{display:flex;flex-direction:column;gap:1.5rem}.playbook-item{display:flex;gap:1rem}.playbook-number{width:2rem;height:2rem;border-radius:50%;color:white;display:flex;align-items:center;justify-content:center;flex-shrink:0;font-weight:bold}.playbook-number:nth-child(1){background:#10b981}.playbook-number:nth-child(2){background:#3b82f6}.playbook-number:nth-child(3){background:#8b5cf6}.cta-section{background:linear-gradient(90deg,#6a11cb 0%,#ec4899 100%);color:white;text-align:center;padding:3rem 1.5rem;border-radius:1.5rem;margin:3rem 0}.cta-section h3{font-size:1.75rem;margin-bottom:1rem}.cta-section p{opacity:0.9;max-width:600px;margin:0 auto 1.5rem}.cta-button{display:inline-flex;align-items:center;gap:0.5rem;background:white;color:#6a11cb;font-weight:700;padding:0.75rem 2rem;border-radius:999px;font-size:1.125rem;box-shadow:0 15px 40px rgba(0,0,0,0.15);transition:all 0.3s ease}.cta-button:hover{transform:translateY(-3px);box-shadow:0 20px 50px rgba(0,0,0,0.2)}.author-section{margin-top:3rem;padding-top:2rem;border-top:1px solid #dee2e6}.author-content{display:flex;flex-direction:column;gap:1.5rem;align-items:center}@media (min-width:768px){.author-content{flex-direction:row;gap:1.5rem}}.author-avatar{width:5rem;height:5rem;border-radius:50%;background:linear-gradient(to bottom right,#fce7f3,#ede9fe);display:flex;align-items:center;justify-content:center;font-size:2.5rem;color:#ec4899}.author-info h4{font-size:1.25rem;margin-bottom:0.25rem}.author-link{color:#6a11cb;text-decoration:underline}.author-link:hover{color:#8b5cf6}.footer{background-color:#212529;color:white;padding-top:3rem;padding-bottom:1.5rem}.footer-grid{display:grid;grid-template-columns:1fr;gap:2rem;margin-bottom:2rem}@media (min-width:768px){.footer-grid{grid-template-columns:repeat(4,1fr)}}.footer-section h4{font-size:1.125rem;margin-bottom:1rem}.footer-description{color:#adb5bd;margin-bottom:1.5rem}.newsletter-form{display:flex}.newsletter-input{flex:1;padding:0.5rem 1rem;border:none;border-radius:999px 0 0 999px;outline:none}.newsletter-button{background:#6a11cb;color:white;border:none;width:2.5rem;border-radius:0 999px 999px 0;cursor:pointer}.footer-links li a{display:flex;align-items:center;gap:0.5rem;padding:0.375rem 0;color:#adb5bd;transition:color 0.2s}.footer-links li a:hover{color:white}.social-links{display:flex;gap:1rem;margin-top:1rem}.social-link{width:2.5rem;height:2.5rem;border-radius:50%;background:#495057;display:flex;align-items:center;justify-content:center;color:white;transition:background 0.3s}.social-link.twitter:hover{background:#1da1f2}.social-link.instagram:hover{background:#ec4899}.social-link.linkedin:hover{background:#0a66c2}.social-link.youtube:hover{background:#ff0000}.footer-bottom{text-align:center;padding-top:1.5rem;margin-top:2rem;border-top:1px solid #495057}.footer-note{max-width:800px;margin:0.5rem auto 0;opacity:0.6;font-size:0.875rem}.footer-features{display:flex;justify-content:center;gap:1.5rem;margin-top:1rem;flex-wrap:wrap}.feature{display:flex;align-items:center;gap:0.25rem;font-size:0.875rem;opacity:0.8}